The marketing advantage of young people

I was listening Deolinda’s song “Parva que Sou”,  very buzzed nowadays due to the strong lyrics about the lack of opportunities given to the young people, and found myself thinking what a piece of crap….  Why? To start the melody is non-existent, and the so called “strong” lyrics are pathetic.

Is plain pathetic to say young people can’t get good jobs, because they are all already taken, and they can’t start their own business because they have no capital, and the lack of capital trows them to poorly paid jobs, which just creates a perpetual loop. So, this is an unfair world and the poor young guy is always with the lower hand. Right? Wrong.

There are so many advantages to the young people… but in this post i would like to highlight the marketing advantages. One can legitimately ask, if a young entrepreneur has little to no money stock, what is the advantage to the established players with much more cash flow to invest in marketing and advertising? Is pretty simple, they can do it better with much less money. How? Exploring the potential of guerrilla marketing to their own profit. The new technologies, the new communication medias, the new languages. They rule the Internet inside out, the websites, the social networks, the blogs, the forums, the chats, the new mobile medias. They know what is cool, what is uncool. What a great marketing advantage that is.

So, i really don’t know about you, but i sure have my own plans to keep “young” as long as i can, keep up with the upcoming medias and technologies so i can take on the “old” guys who do business the same as they did twenty years ago.

PS – and of course, the song who made me think about this, well… i can’t identify me less with it